About Jonathan Endicott — Entrepreneur and Creator

(01) About

About Jonathan Endicott.

Jonathan Endicott, full name Jonathan Weston Endicott and sometimes written Jonathan W. Endicott, is an entrepreneur and creator. He has founded and operated direct-to-consumer e-commerce businesses, and he writes in public about building, momentum and discipline.

What Jonathan Endicott works on

His work sits at the overlap of two things: building businesses that sell directly to customers, and writing clearly about how that building actually happens. The business side taught him to trust customer behaviour over opinion. The writing side is where he works those lessons out in plain language.

How Jonathan Endicott thinks

A few ideas run through everything he publishes: start before you feel ready, move quickly on decisions that can be undone and slowly on those that cannot, treat distribution as part of the product, subtract before you add, and let small daily work compound. They are set out in his operating principles.

Read Jonathan Endicott

The full archive is at essays by Jonathan Endicott: Start Before You're Ready, The Boring Middle, Discipline Is a System, Evidence Over Opinion. He also publishes on Substack, Medium and WordPress, listed on the writing page.

Find Jonathan Endicott online

Every official account is listed on the Jonathan Endicott links page and on profiles, and each links back here. His second site is jonathanendicott.com. For quick answers, see the Jonathan Endicott FAQ and the career overview.