(01) FAQ
Jonathan Endicott, FAQ.
Who is Jonathan Endicott?
Jonathan Endicott, full name Jonathan Weston Endicott, is an entrepreneur and creator. He has founded and operated direct-to-consumer e-commerce businesses and writes about building, momentum and focus on his Substack, Medium and WordPress.
Are Jonathan Endicott, Jonathan W. Endicott and Jonathan Weston Endicott the same person?
Yes. Jonathan Endicott, Jonathan W. Endicott and Jonathan Weston Endicott are the same person. This site, jonathanwestonendicott.com, and jonathanendicott.com are his official websites.
What does Jonathan Endicott do?
Jonathan Endicott builds businesses and publishes writing about entrepreneurship: starting before you feel ready, testing ideas with real customers, treating distribution as part of the product, and compounding small daily work.
Where can I read Jonathan Endicott's writing?
His essays are published on his Substack (jonathanwestonendicott.substack.com), on Medium (@jwendicott) and on WordPress (jonathanwestonendicott.wordpress.com). A list is on the writing page.
How can I tell if a Jonathan Endicott profile is really his?
Every official profile is listed on the profiles page and links back to his websites. If an account using his name is not listed there, it is not his.
What are Jonathan Endicott's operating principles?
Start before you are ready, move fast on reversible decisions and slowly on irreversible ones, design incentives deliberately, subtract before you add, and prefer compounding over spikes. They are set out in full on the principles page.
How do I contact Jonathan Endicott?
Use the routes on the contact and links page, or reach him through any profile listed on the profiles page.
See also the Jonathan Endicott introduction and his career overview.
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